BLACK FRIDAY is one crazy, clever retail gimmick. Get up at 4:00am to push your way into an overheated department store so maybe you can snag what? – the sought-after toy of the moment? REALLY?? The day after Thanksgiving IS the day to go shopping for Christmas presents according to a popular manipulative tradition dreamed up by the retail community. This day which is orchestrated to create consumer frenzy is a store’s way of making up money lost through the normally slower summer season. Add the proximity to the Christmas gift-giving holiday and you have the makings of a retail perfect storm. They hope to end up in the black and you might just end up in the red.
Personally, Black Friday holds no appeal to me and never has. I haven’t shopped in a Mall for a present or for that matter myself in a very long, long time. Of course when you live in New York City, going to a mall is not really an option but I stopped shopping for Christmas presents in a mall years ago. I like to give either really unique personalized gifts or unusual gifts. I don’t buy sweaters, hats, ties, shirts etc as gifts. I assume most people buy their own clothes, their own perfume and for the most part their own jewelry. However, jewelry is the exception to the rule; I might purchase a ring, necklace or bracelet for someone but it won’t come from a department store and it probably will be vintage.
Tomorrow, I’m going to Walmart ONLY because it seems to be the ONLY store in my area that carries an item I need, not want but actually need. It’s not a gift, it’s a repair item. Other than that one foray into a retail store, I hope to avoid the maddening crowds.