My company, TOWN RESIDENTIAL, has launched an exciting, unique and engaging marketing campaign. Our company slogan is: “Our neighborhoods define us as much as we define them”. Taking this to heart and to a higher branding level, TOWN has embarked on a 90 day campaign: LookUpNY.
TOWN is encouraging the public to interact with the company’s website by posting photos of interesting buildings, facades, street scenes, anything that speaks New York to them. We have so many landmarks, so many pre-war buildings with amazing sculptures, setbacks, cornices and spires. However, do most visitors and for that matter denizens actually see this beauty. The answer is a resounding NO. You have to look up, as in LookUpNY. That’s not to say that New York is all about what’s up in the air. I have been scrolling through the hundreds of photos already submitted and there are snippets of neighborhoods, parks, statues, landscapes, seascapes and more; After all New York is a pretty big city!
I strongly suggest you visit http://www.townrealestate.com/lookupny/ and look at the fabulous photos, check out the daily quiz question about the photo of the day in the Gallery.
This is MY blog so you can guess this is heading someplace other than the TOWN web site. I asked Murray to give me some photos I could submit to TOWN and who knows maybe he would win. All I wanted was to go on the helicopter ride around the City which is part of the first prize. I picked the ones I wanted to enter and was about to file all of them on my computer when it occurred to me what would make a better FAB FOTO FRIDAY than several of his spectacular shots of The Chrysler Building. This striking landmark, this icon of the City deserves a blog post of its own.
I did some quick research and just a couple of remarkable facts are:
Ground breaking: September 1928
Built at the pace of 4 floors per week – no workers died on the job
Originally designed to be 975 ‘ – 125′ added when the spire topped off the building. The spire was built secretly inside the building and then hoisted onto to the dome and lowered into the 68th floor . The remaining sections of the spire took a mere 90 minutes to bolt in place.
Built to house Chrysler Headquarters, there are many homages to the auto industry; radiator caps, hub cap design, setbacks with abstract images of automobiles, gargoyles like hood mascots anchor the upper corners of the building.
Briefly the highest building in the world until the Empire State building eclipsed it.
BUT enough words, take a look at the pictures!
All photos courtesy of Murray Head